Member Spotlight: SnugZ USA
PromoStandards is a community, and those who become members have access to important information and proven service providers. In this member spotlight, we’ll cover Antera Software USA, Inc., a service provider that runs promotional product software for distributors, suppliers, and printers. Here’s an in-depth look into who Antera Software is and how adopting PromoStandards integration helped move their transactions forward. Antera Software Antera Software, founded in 2010 and headquartered in Plano, Texas, specializes in creating and implementing custom software solutions that target challenges faced by promotional products and print industries. Its flagship cloud-based software, Advance, is used by industry professionals worldwide to automate their workflows and manage businesses effectively. Advance offers a comprehensive suite of operational and financial management capabilities, incorporating cutting-edge CRM technology and integrated modules. One of its key features is its Open API technology, which allows for seamless integration with third-party products and common accounting systems, such as QuickBooks. PromoStandards’ Impact Before integrating PromoStandards, Antera Software faced the industry-specific challenge of inconsistent information. Many of their customers were unhappy with the out-of-date data. To come up with a common way to integrate, employees of Antera Software talked with promotional product suppliers and distributors to come up with a common way to integrate. It was these people who mentioned PromoStandards. Antera Software utilizes all PromoStandards endpoints in Advance. This allows customers to collaborate effectively on orders and exchange data, documents, and information in real-time, resulting in tremendous time savings. What’s more, distributors have the ability to see live inventory levels and place orders electronically. Changes made automatically update on the platform. “PromoStandards has allowed our customers to grow exponentially. The accuracy and speed of information from PromoStandards have allowed them to increase their volume of business with fewer employees,” said Rick Peters, CEO of Antera Software USA, Inc. Become a PromoStandards Member! At PromoStandards, we make it easy to communicate with others in your industry. Find suppliers, distributors, and decorators and send and receive information to them in real-time. With four membership levels, you can choose the one that works best for you. Join PromoStandards and start your journey!
Member Spotlight – Geiger
PromoStandards is a community, and those who become members have access to important information and proven service providers. In this member spotlight, we’ll cover Geiger, the world’s largest privately held and family-owned promotional products distributor. Here’s an in-depth look into who Geiger is and how adopting PromoStandards integration helped move their transactions forward. Geiger Geiger is a fifth-generation business founded in 1878 when brothers Andrew and Jacob took over their father’s print shop in Newark, New Jersey. Over 140 years later, the family still serves on the Board of Directors, while Jo-an Lantz became the first non-family President and CEO in 2019. Geiger has been headquartered in Lewiston, Maine since 1955. In 2018, the company acquired BTC Group in London. As GeigerBTC Group, the two firms strengthened their global reach by reducing shipping time and costs for their customers in North America and Europe, the Middle East, and Africa (EMEA). Today, Geiger has offices throughout the US and Europe and is affiliated with more than 450 independent sales representatives. PromoStandards’ Impact Before integrating PromoStandards, Geiger faced industry-specific challenges, primarily the cumbersome process of obtaining order updates and product data from suppliers. This involved manual efforts, which led to individual phone calls, extended response times, and error-prone interactions. There had to be a better way, and as such, Geiger became one of the founders of PromoStandards. PromoStandards has significantly transformed Geiger, enabling them to deliver more value quickly and focus more on enhancing customer service and providing brand inspiration. Geiger is in the process of modernizing its tech stack and is well into its digital transformation journey. Automation plays a huge part in this, and PromoStandards will have a big role in the company’s future state. “The concept of PromoStandards is truly outstanding!” said Becci Cayer, Corporate e-Commerce Manager at Geiger. “It offers tremendous benefits to both suppliers and distributors through seamless electronic data exchange. The remarkable progress that PromoStandards has already made is a testament to these advantages.” Cayer continued, “While there is still much ground to cover in terms of data standardization, PromoStandards is at the forefront, diligently pioneering efforts to enhance and simplify the promotional products industry.” Become a PromoStandards Member! At PromoStandards, we make it easy to communicate with others in your industry. Find suppliers, distributors, and decorators and send and receive information to them in real time. With four membership levels, you can choose the one that works best for you. Join PromoStandards and start your journey!
Member Spotlight – alphabroder
PromoStandards facilitates the development and adoption of technology standards and oversees these standards for businesses and nonprofit organizations worldwide. When in place, these standards allow suppliers, distributors, and decorators to automatically send and receive information in real time, effectively scaling business transactions. This month, we’re highlighting PromoStandards member alphabroder, a leading supplier of imprintable apparel and accessories. Here, you’ll learn about alphabroder and how adopting PromoStandards integration helped move their transactions forward. alphabroder Founded in 1919 and headquartered in Trevose, Pennsylvania, alphabroder carries over 6,500 styles from 60+ brands of classic and trending products. The company, formally known as Broder Bros., Co., offers a wide range of items, including t-shirts, drinkware, bags, journals, and more. Their customer base consists of promotional product distributors, athletic team dealers, screen printers, embroiderers, online retailers, and thousands of other businesses. PromoStandards’ Impact Prior to integrating PromoStandards, alphabroder had a suite of custom APIs and feeds that customers would integrate. While this generally worked well, educating customers on how to use these mechanisms was a persistent challenge. Additionally, there was no standard language for discussing decoration orders, decoration setup parameters, and available decoration options. PromoStandards has proven helpful for alphabroder. Customers already have a good idea of what’s involved regarding PromoStandards integrations, which means fewer back-and-forth conversations about what APIs mean and where to obtain certain data. As a result, integrations are completed much faster. In some cases, customers already have their PromoStandards integration set up! “PromoStandards has contributed greatly to standardizing integration conversations with our customers. It’s removed much of the discovery phase and allowed us to get straight into implementation,” said Aaron Anderson, Sr. Director of Software Engineering at alphabroder. Become a PromoStandards Member! At PromoStandards, we understand streamlining product development and management is necessary to keep up with growing demands and a complicated supply chain. That’s why our standards are free for anyone who needs to use them. We also offer resources for our members, helping them to create even more positive change for their businesses. Members can join events, chat with the entire PromoStandards community through our Slack channel, have full access to our directory of service providers, and more. To get started, join one of our membership levels today!
New Partnership with EcoPromo Expands Our Sustainable Product Line
We’re excited to announce our new partnership with EcoPromo, a leader in environmentally friendly promotional products. This collaboration allows us to offer a wider range of sustainable options to our clients, aligning with our commitment to eco-conscious business practices.
New Partnership with EcoPromo Expands Our Sustainable Product Line
We’re excited to announce our new partnership with EcoPromo, a leader in environmentally friendly promotional products. This collaboration allows us to offer a wider range of sustainable options to our clients, aligning with our commitment to eco-conscious business practices.
May Education Session – OSN 2.1
Online Click here to reserve your spot.
April Education Session
Product Media
March Educational Webinar
Online
2024 Tech Summit
The Don CeSar in St. Pete Beach, Florida
Members Only Open House Luncheon
Las Vegas oin us for an exclusive Open House event hosted by PromoStandards on Tuesday afternoon, January 16th, from 12:00 PM to 3:00 PM. We’re excited to offer a complimentary lunch for our valued members. Be sure to secure your spot by reserving your ticket now – it’s an opportunity you won’t want to miss! Register here
